NYC: A 10-Year Love Affair

It seems like only yesterday that I fell in love the moment I set foot in New York City on Monday, January 15, 2007. Somehow, 10 years ago, I mustered up the courage and the will to leave everything I knew in my hometown of Baton Rouge, LA to begin a new adventurous journey. I had no idea the full extent of what I was signing up for... Hell, I left behind a brand new, gated, luxury apartment paying $750/mo for a pre-war, rat-infested one paying $950/mo!!! But I didn't care... What I did know for sure was more for me than what Louisiana had to offer me and that I was completely open and ready for the journey of figuring it all out. The hustle spirit was at its peak!

They say "if you can make it here, you can make it anywhere..." And I put that to the test. I can honestly say now, I BELIEVE IT! Having experienced what feels like numerous different ages and lifetimes, this love affair has altered me to my core in ways I can't even fully comprehend or describe. However, what I can say is that living in the greatest city in the world has broadened and expanded me beyond what I ever thought possible living in the South. It opened me up to an entire new world and fired up my desire to see and experience more that lies beyond our domestic borders. It's been quite an exciting ride thus far. And as with any great love affair, there has been the highest of highs and the lowest of lows. There are no regrets. And now, I can OFFICIALLY call myself a NEW YORKER.

Cheers to my greatest and most incredulous love affair to date. No matter what the future holds or where it may take me, my heart will always be here... The concrete jungle where dreams are made of... The city where I finally became ALIVE!

Eternal love,


New Year's REVolution

Guess who's back online? Yup yup, it's Freddy... Ready for the 2-0-1-7!!! 2016 was a year of many highs and many lows. However, one thing I can say is that everything this past year threw at me prepared me for this very moment. Now, I'm not one who's big on making New Year's resolutions, but what I do know for sure is that my time is NOW. New year. New Instagram (@freddyrio). New website. New attitude. This is only the beginning of a new revolution for my life, for my personal brand, and for my dreams. 

Recently, I asked a friend how he was doing and his response was, "I'm living the dream." That really got me to thinking... AM I LIVING THE DREAM? I guess it varies depending on one's interpretation, but everyone's definition of "the dream" is specific to that individual. What matters most is whether or not I am happy with the trajectory of my life. And if I'm not, what am I doing EVERY DAY to work towards the dream? Last year, I worked and hustled my ass off to lay the groundwork for MY dream, and opportunities are already showing up. I feel that I'm now ready for whatever comes my way. So... Stick with your boy, it's gonna be a very interesting ride! The DREAM is NOW!!!